China Tourism Promotion Conference held in Mauritius for the First Time
On the evening of June 6th local time, the “2017 China Tourism Night” promotional conference themed “China beyond Imagination” was held in Port Louis, the capital city of Mauritius. Du Jiang, Vice Chairman of CNTA and head of the CNTA delegation, Gayan, Mauritius minister of tourism, and Li Li, Chinese ambassador extraordinary and plenipotentiary to Mauritius attended the opening ceremony and delivered speeches. Other officials attending the event include Santaram Baboo, Mauritius minister of arts and culture, Pradeep Roopun, Mauritius minister of social integration and economic empowerment, Zhong Fanglun, senior economic adviser to the prime minister, Bhujohory, Chairman of Mauritius Tourism Promotion Authority, and Kevin Ramkeloan, director of Mauritius Tourism Promotion Authority.
In his speech, Du Jiang pointed out that China and Africa have long been in friendship, and tourism, as an important part of people-to-people exchange, is enriching and expanding the connotation of comprehensive strategic cooperative partnership between China and Africa. The implementation of the “Belt and Road" initiative creates new opportunities for China-Africa tourism exchanges and cooperation in the future. Since the two sides are quite different in natural landscape and cultural tradition, Sino-Mauritian tourism cooperation is complementary. China is willing to share its tourism development opportunities with Mauritius, further deepen bilateral tourism exchanges and cooperation, and promote the healthy and sustainable development of the two countries' tourism industry. As a country with 5000 years of civilization, China boasts profound oriental culture, the magnificent Great Wall, the majestic Terra Cotta Warriors, unique multi-ethnic customs, and modern urban landscape, all of which are of a strong appeal for everyone in the world, so Mauritian tourists are welcome to visit, find out about, and experience China, he said.
Li Li said in his address that this year marks the 45th anniversary of China-Mauritius diplomatic relations, and over the years two countries have made great progress in economic, social and cultural exchanges and cooperation in various fields. The “Belt and Road” initiative proposed by the Chinese government is aimed at serving the countries along the belt and road through cooperative, open, and shared development. Tourism exchanges can not only deepen our mutual understanding, but also benefit the people and the economy of the two countries. Since Sino-Mauritian tourism exchange has great development potential, he hopes that Mauritian tourism professionals can carry out more in-depth research of the Chinese market and the needs of Chinese tourists, develop tourism products that are suitable for Chinese tourists, and provide better services for them.
In his speech, Gayan said that Mauritius attaches great importance to the Chinese market, and will strengthen the study of China's tourist market so as to provide better service and travel experience for Chinese tourists. The Mauritian government positively responds to the "Belt and Road" initiative, believing that the initiative and the "Afro-Asian Corridor" program will complement each other and play an important role in deepening bilateral tourism exchange and developing good relations between the two countries, he added.
At the conference, advertising videos were played, such as “Silk Road Travel”, “I'm Going to China” and some Mauritius street videos, and China's rich tourism resources and products were introduced. The "China beyond Imagination" brochure introduces the latest achievements of China's tourism industry from many perspectives; a series of rich and colorful promotion programs aroused strong repercussions from the tourism circles of China and Mauritius, achieving good results. The final lucky draw brought the scene to a climax.
Before the conference, members of the CNTA delegation had extensive business negotiations with Mauritian economic, cultural, and tourism industry personages, laying a good foundation for future business coordination and cooperation.
The conference is the first of its kind ever held by CNTA in Mauritius, and also one of the activities in celebration of the 45th anniversary of China- Mauritius diplomatic relations. It aims to showcase China's rich tourism resources and products to the people of Mauritius and lay a good foundation for two-way tourism exchanges and cooperation.
The event was attended by more than 200 representatives from tourism management departments of Zhejiang, Guangdong and Yunnan provinces, China's enterprises, large tourism groups, tourism colleges, and tourism associations, Mauritius’ tourism, aviation, press, and media sectors, and the overseas Chinese community in Mauritius.